Pharma's AI opportunity with AJ Rollsy Artwork

future pharma, brought to you by RoseRx

Future pharma is brought to you by RoseRx. The future of healthcare lies in truly personalised patient and HCP journeys and conversations like this one help us all get there faster.

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future pharma, brought to you by RoseRx

Pharma's AI opportunity with AJ Rollsy

November 26, 2025 • RoseRx • Season 1 • Episode 1

Future pharma host, Romain Bonjean, CEO of RoseRx, sits down with AJ Rollsy, founder and Managing Director of HealthPoint Research, who brings 25 years of global pharma and sales experience.

They explore how AI is reshaping patient and HCP engagement, the tension between innovation and governance, the emotional and behavioural drivers behind health decisions and what pharma can learn from other industries, using examples from GLP-1 weight management, DTC models and global market nuances.

AJ also shares where he thinks AI will genuinely add value for clinicians by reducing admin burden and helping them get back to what matters most: caring for patients.